The creative concept of the Ford EcoBoost Challenge is to give drivers a head-to-head test of their current vehicle with a new Ford vehicle. Ford wants to know which car customers will prefer. Hint: they have a pretty good inkling that everyone will favor Ford.
This has been an ongoing and mobile challenge taking place at 17 locations throughout the country. The closest one to Preston, MD actually took place at Fed Ex Field on the weekend on March 28th, which we highlighted in an earlier blog post. Ford featured some of its top vehicles including the 2015 F-150, Edge, Explorer, and Mustang. These vehicles had the challengers proclaiming, “I’ll definitely be buying a Ford!” for one major reason: the EcoBoost Engines.
EcoBoost is a blend of two technologies that aren’t necessarily unique to Ford; however, Ford did coin and market the term EcoBoost. The two technologies that make up an EcoBoost engine are turbocharging and direct injection. When it’s put in laymen terms like that you probably realize that you’ve heard of many other vehicles that have turbocharged, direct injected engines, but unless they’re a Ford they’re not EcoBoost. While people see the positives of getting the extra Eco (fuel economy) and extra Boost (acceleration), criticisms have come up that say the various EcoBoost engines don’t deliver as much on the fuel economy as they do the acceleration. Nonetheless, it has been found to be a general consensus that the EcoBoost engines are just different enough to win people over.
The EcoBoost Challenge will be taking place in 13 more cities between now and the end of June! The next closest EcoBoost Challenge to the Eastern Shore will take place in Philadelphia on June 6th. Check out the complete list of cities and dates below. You will even have a chance to win a brand new 2015 Ford Edge if you attend one of the challenges. It’s sure to be a fun start to summer with the EcoBoost Challenge Tour by Ford!
Miami, FL - March 7th
Los Angeles, CA - March 14th
Dallas, TX - March 21st
Washington D.C. - March 28th
Houston, TX - April 18th
Louisville, KY - April 25th
Charlotte, NC - May 2nd
Phoenix, AZ - May 2nd
Seattle, WA - May 9th
Chicago, IL - May 9th
Cincinnati, OH - May 30th
Pittsburgh, PA - May 30th
Orlando, FL - June 6th
Philadelphia, PA - June 6th
San Francisco, CA - June 13th
Rochester, NY - June 13th
Minneapolis, MN - June 20th
Preston Automotive Group Breaks Ground on New Ford and Lincoln Dealerships in Millsboro
MILLSBORO, Del. — Preston Automotive Group celebrated one milestone and turned its eyes — and shovels — toward a new beginning. The Preston Automotive Group is thrilled to share the official start of construction on its new Ford and Lincoln dealerships! On March 27, 2024, the group marked a significant milestone by breaking ground at their new facility located off route 113 within the thriving Millsboro community. This groundbreaking event holds special significance as it coincided with the 10th anniversary of the group's acquisition of the two Boulevard locations. Back in 2014, Preston acquired the two Boulevard stores, laying the foundation for what would become a decade-long journey of growth and success. Over the years, the group has continued to build upon its legacy, earning a reputation for excellence in the automotive industry. The new Boulevard Ford and Lincoln dealerships will share property with the current Preston Chrysler Dodge Jeep Ram store, creating an automotive hub that offers customers a comprehensive range of vehicles and services. The spacious 42,000-sq.ft. facility will include a large Ford Service Center with 30 service bays, including 8 for commercial vehicles, and 5 detail bays. The Lincoln dealership will feature updated design themes, including oversized glass windows for better visibility of the luxurious models at night and deluxe interior finishes reflecting the Lincoln brand. This expansion represents not only a significant investment in the local community but also a commitment to providing customers with an unparalleled automotive experience. These state-of-the-art facilities will offer incredible amenities, ensuring customers receive exceptional care from sales to service. As construction progresses, stay tuned for updates on the development of the new Ford and Lincoln dealerships in Millsboro. We can't wait to unveil these exciting additions to the Preston Automotive Group family and to continue serving the automotive needs of our valued customers in Millsboro and beyond!
Wilson named next Chairman of the National Ford Dealer Council
A New Beginning Already a Ford Motor Company Top Volume Dealer Hall of Fame inductee, Wilson has been named the next Chairman of the National Ford Dealer Council at the company’s annual meeting on November 6 in Dearborn, MI. Wilson, who is the Founder and Chairman of Preston Automotive Group (PAG), iFrog Marketing Solutions, and also holds vested interests in numerous other businesses across the Delmarva area, was previously Vice Chairman for the Dealer Council. "I am honored and humbled to serve Ford and the Ford Dealer Body,” said Wilson. “Together, we will continue to build on Ford’s truck leadership, Ford Blue, Ford Pro, and Model e. It’s an exciting time, and Ford's product lineup is second to none, in my opinion.” Wilson succeeds Tim Hovik, Owner/General Manager of Top 100 Ford dealer San Tan Ford in Gilbert, Ariz. Edward Marcel Stivers III was named the Vice Chairman alongside Wilson. “The National Dealer Council Chair position is so critical to our engagement with our dealer network,” said Andrew Frick, President, Ford Blue. “Dave, in this role, will represent the voice of nearly 3,000 Ford dealers across the country. I think Dave is perfectly positioned to have this role, as he is a very successful Ford dealer, and has eight Ford dealerships of different sizes that truly reflect the structure of the entire network. The Future is Bright “Dave’s approach of working together to drive our business forward is so important in this very dynamic industry, and I have total confidence in his ability to lead our dealers and work with Ford to improve our position in the market with a focus on our customers,” added Frick. The Ford National Dealer Council represents all Ford dealerships in the United States, and works closely with Ford Motor Company, Model e (electric vehicle division of Ford), Ford Credit, and Ford Pro. The elected council’s objective is to enhance customer experience at Ford dealers and seek innovative ways to evolve sales and service offerings for the brand. Our Proud Ford Family “Ford is committed to serving their customers, and this group will help drive that forward,” said Wilson. “Treating our customers like family will help to strengthen our sales and service offerings and increase loyalty for the Ford brand. We are #BuiltFordProud.” Preston Ford, a Top 100 Ford Dealer for the last 10 years, is one of eight total Ford rooftops under PAG, including Pittsville Ford on Route 50 just outside Salisbury, which also boasts a Quick Lane Tire & Auto Center. Wilson became a first-generation dealer at age 22 when he founded PAG and the original Preston Ford location in Preston. “PAG is a family business that I am proud to say my family heavily participates in, and we also feel like every PAG associate is part of our family,” said Wilson. “The opportunity to serve as Chair of the Ford Dealer Council is a testament to their hard work, as well.” Caring for Our Community The familiar Preston emblem can be seen on cars throughout the Shore. PAG customers proudly display the monthly Preston Frog given in honor of that month’s charitable organization with the purchase of any vehicle. These organizations include causes such as Breast Cancer Awareness, American Heart Association, Save the Bay, and programs to provide lunch to local school children. The charitable work is done through the Wilson Family Community Foundation, which Wilson launched in 2019 with his wife, Peggy Wilson. The Wilson Family Foundation has made significant contributions to the communities that they proudly serve. CONTACT US
2019 Ford Expedition Named A KBB 'Best Buy' Winner
“The 2019 Ford Expedition has moved away from the ideas of the traditional full-size SUV, advancing the segment in the process.” - Kelley Blue Book Kelley Blue Book recently released its “2019 Best Buy Winners” list, and the team at Preston Automotive Group is proud to say that the 2019 Ford Expedition is the winner for the Full-Size SUV category. KBB judges were thoroughly impressed by the ruggedness, performance, versatility, and comfort of this highly-popular SUV model, and we can’t blame them. The teams at Boulevard Ford of Georgetown, Boulevard Ford of Lewes, Denton Ford, Preston Ford, Pittsville Ford, and Rtown Ford are impressed by the 2019 Expedition and how it perfectly accommodates the needs of your passengers. It has a standard 3.5L EcoBoost® V6 engine that can deliver a jaw-dropping 375 horsepower and 470 lb.-ft. of torque whenever you need it. Since you deserve an SUV model that has impeccable hauling strength, the 2019 Ford Expedition has a shocking maximum towing capacity of 9,300 lbs. to easily handle whatever you need to pull. These performance statistics are just some of the many reasons why the 2019 Ford Expedition is one of the most sought-after SUV models in its class. Judges at Kelley Blue Book were really impressed by how maneuverable and nimble the 2019 Ford Expedition is considering its size. This is achieved by a large amount of high-strength aluminum engineered within the body of this SUV model and the tough high-strength steel in its frame. According to KBB, these are “innovations that caused the underpinnings and sheet metal to weigh less.” These factors allow the 2019 Expedition to make its way around tight corners or unexpected twists in the road without any concern. This SUV is able to seat up to 8 people and still have ample room for your supplies. Overall, we at PAG fully agree with the KBB judges about how outstanding the 2019 Ford Expedition truly is. But don’t just take our word for it. Visit any of our Ford dealerships and test drive one today!
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